BORN RIVALS

Two of the most iconic names in British boxing and heirs to a bitter rivalry, Eubank Jr. and Benn pick up where their fathers left off almost 30 years ago. It was billed as one of the biggest fights in British boxing history, and it needed a campaign big enough to match. My role as the creative/editor was to create a TV ad which told the story of this mega fight. As well as assist on art direction from youtube thumbnails to the mega billboard that went up in Tottenham court road. I was also one of the editors on the 30 minute documentary which was scheduled to air on BBC unfortunately it was pulled due to the fight being cancelled (but lets not talk about that).