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ADIDAS: GEN NXT

DAZN partnered with adidas to create a film series showcasing the next generation of talent in elite women’s football. The timing was perfect: a few months later, the stars of our Spain episode, Salma Paralluelo and Vicky Lopez went on to lift the Champions League with Barcelona before Salma helped guide Spain to the World Cup title. As well as the hero film for YouTube and Instagram, we also created bespoke TikTok content tailored to the channel.

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